Albert Einstein Essay Example | Topics and Well Written Essays - 1250 words

Albert Einstein - Essay Example This man is considered as the father of Science for the extensive research done by him in this field. An insight into his life would enlighten any human mind. Albert Einstein was born on the 14th of March 1879 to Hermann Einstein (Father), an Engineer and salesman and Pauline Einstein (mother) who was also well educated (Peter D 1-3). He was born at Ulm in Wurttemberg, Germany and after six weeks the family moved to Munich. He began his schooling at Catholic elementary school from the age of five and later at the age of eight he went to Luitpold Gymnasium for his primary and secondary schooling education for seven years and Einstein was a good student As Einstein grew up he developed interest for science and began brooding over the theories behind every mechanism. He was inquisitive to learn and would do anything to understand a theory. During his course of learning, his family faced financial crisis due to a loss in the business but Einstein continued his studies at Luitpold Gymnasi um for some time. Later he wrote his first scientific work "The Investigation of the State of Aether in Magnetic Fields"(â€Å"Einstein symposium 2005†). He finished his secondary schooling in Switzerland. ... Later Einstein struggle finding a job for himself and has finally done that as an Assistant examiner at the Federal office for intellectual property. His job at his work place influenced him to form a group with his friends and colleagues at Bern, who when met, discussed about science. He presented many papers of his work and â€Å"The Principle of Relativity†, â€Å"Sidelights of Relativity†, â€Å"Space and time in pre-relativity physics†, â€Å"Relativity Field† and â€Å"Quanta† are a few to name and on the 30th of April 1905 he received his doctor’s degree. One of his famous works was the â€Å"Theory of Relativity† in which he proved that energy contained in a particle of matter is equal to the mass of that matter multiplied by the speed of the light. This actually proved that energy is actually concentrated in a particle. This theory put forward by Einstein has earned him worldwide acclaim. â€Å"Who could have guessed that an article by an unknown patent clerk, appearing in the German scientific journal, Annalen der physik, volume 17, in the year 1905, would turn the of science topsy-turvy?†(William 26) .This was simply put into an equation E = mc2 and this is also called mass-energy equation. After these events, he had his recognition and held several positions like lecturer, professor and director at several Universities like University of Bern, Humboldt University of Bern etc. Einstein worked hard in trying to find the relations between â€Å"Time and Space† and â€Å"Mass and Energy†. His efforts finally paid and he was awarded the â€Å"Nobel Prize in physics† in 1921("Albert Einstein - Biography") for his photo-electric effect.

Driving School case Essay Example | Topics and Well Written Essays - 1000 words

Driving School case - Essay Example (Pollack) The first phase, Strategic Marketing Analysis, includes observing every element of the marketplace such as target market, industry growth, market size as well as competitors. This is considered as the "Opportunity Analysis" stage when the firm is able to identify if there is indeed an opportunity in the market (Pollack). In the case of Advanced Driving School, the company has passed this phase as it has identified its target market, growth potential and existing competition. According to Oliver, the firm's core market is primarily comprised of fleet-drivers whose trainings are sponsored by fleet operators. Apart from this, the company also caters to private motorist and motor manufacturers. Indicative of the bright prospects in the industry, Oliver forecasts that profits would increase exponentially on the second year of sales. The company has also considered its competitors and identified its competitive edge. As cited by Oliver, quality of service provided by other driving schools remain questionable since they do not use qualified instructors as opposed to the company's high ranking former police instructors. The second phase, dubbed as Market Entry Strategy, involves the actual development of strategy. This stage entails the review of product strategies, presentation of service offering, pricing scheme, enticing customers and determination of the place where the service would be rendered (Pollack). Given the case facts, Advanced Driving School is within the middle of this phase. Although it has budgeted for marketing, considered the above elements and recognised the problem with regard to its current location, the company does not have a concrete marketing program that would enable it to completely penetrate the market and establish a strong foothold in the industry, especially in the long run. To be able to successfully maintain sustainable demand, the firm should first solidify not only its current sales strategy, but its overall marketing program as well. The company should be able to design the effective marketing mix to satisfy the wants and needs of its target market. (Burns & Bush) Only when Advanced Driving Schools has come up with its marketing strategy can it advance to the third phase, i.e. Strategy Implementation. In this stage, the firm should be able to integrate the Four Ps in concert with one another to be able to execute an effective marketing program. (Pollack) Question 2: What needs to be done to develop Advanced Driving School's sales and marketing activities in order to significantly increase sales In order for the firm to continuously boost sales, Advanced Driving School should ensure that its sales and marketing activities are apt for its intended market. In this regard, prior to undertaking is sales and marketing program, the company should assess the preferences of potential customers. As such, the company should primarily consider conducting marketing research. Through this process, the firm would be able to gather significant information which would help determine potential clients' wants and needs, and design marketing strategies that would